The new illustrations have four principles. They are 1) grounded, 2) scalable, 3) lightweight, and 4) diverse. The new illustrations are more adult, making them more professional, but they remain – like everything they do – committed to minimalism.
Making sure that the new direction pays meticulous attention to human form and perspective, texture, shape, and color.
Few colors. I want them to convey the brand, by using their primary color set but making sure their style is fun enough to allow the core colors to merge in a creative way.
This is another perfect way to give their illustrations distinctiveness by using various textures and compositions to keep everything interesting.
Using circles and curved lines to give it a touch of modern and youngest and to match their typeface and design language that has smooth edges, to keep the same look and feel among all Agendize elements.