TAKWEEN / ABU DHABI EARLY CHILDHOOD AUTHORITY
Building capacity
Shaping tomorrow
Starting enabling
Constitution skills
Foundation development
Forging future
Generating healthy lifestyle
The rationale
Takween, the name is stemmed from the common roots of all the program’s purposes. An Arabic word that is rich in meaning. The magical years of children are the most critical in their lives, they are the starting point at which every child builds their character and shape their personality. The parents will learn how to create a healthy and nuturing home environment for their children to flourish
THE LOGO
Build
Grow
Thrive
Generation
Light
Hope
Foundation
Flourish
Development
Shape
balance
Healthy
Care
Support
Innovative
Creative
The Campaign/Activities Look and Feel
Social Media
Look & Feel
Looking into the brand’s logo, identity, and target audience, we integrated vibrant colors in all our social media posts to further emphasize the brand’s approach. We also made sure to introduce playful texts and illustrations as they are appealing to the eyes.
Reading for Children:
The visual concept introduces the Reading for Children activity in ECA’s summer offering. It will highlight a glimpse of stories that will be introduced in the Reading program and will communicate the overall benefits to the audience in a fun and interacting way.
Social Media
Look & Feel
Child Online Protection Guide/Screen Exposure Guideline:
Targeted specially to parents. The posts for this campaign will be providing parents with simple and interactive tips on how to provide a safer and healthier environment for their children.
THE IDENTITY
AWARDS
AWARD WINNING PROJECT
Best naming strategy
AWARD WINNING PROJECT
Best visual identity from the public sector
AWARD WINNING PROJECT
Best strategy or creative development of a new brand