Project Description
Rize Enrichment programs is an after school fun and engaging educational learning program that articulates the culture and vision of a ‘Go next level”
Our challenge was to create a unique brand that would be highly appealing and motivational, especially as it was competing with family time and extracurricular sports.
The logo represents escalation, and upwards motion reflecting the developmental nature of “rize”. The dynamic distance between the “z” and the other letters emphasize motion from a lower position to a higher one – the core objective of the program’s educational approach and the letter “z” represent the youth- energetic z generation (targets), they see the world from their own view, and the program is intended to suit their tastes.
AdinB was engaged to create the brand and strategy of the program and communicate it to all relevant stakeholders.