The Purpose

to promote the benefits of out-of-school activities for children and provide a platform for businesses & organizations that offer these activities to connect with parents, schools, and other potential partners.

Target Audience

The aspiration is

for Abu Dhabi to lead and pioneer the unconvential learning and development path beyond the traditional and educational ecosystem.

The opportunity to create a child-friendly environment for all birth to 8-year-old children in Abu Dhabi and ensure easy access to services to

Play, Learn and Grow.